The idea was always more than a hotel. "They didn't just want to open a hotel. They wanted to create a place where people could disconnect completely, where wellness wasn't an add-on but woven into the fabric of the experience, where food, nature, yoga, energy treatments and calm formed a coherent whole." What took longer to resolve was the format. At first, Mas Oms was imagined as something close to a permanent retreat - a place guests would come specifically for transformation and deep rest. But that model, they quickly understood, wasn't yet economically viable. So they opened in a more classic form first: beautiful rooms, exceptional breakfasts, wellness options available without being pushed, a boutique hotel where guests could simply arrive, relax, and go at their own pace.

That pragmatism didn't mean compromise. The food has been central from the beginning. Breakfast is built around what Céline knows: healthy, protein-rich, plant-forward, and presented with enough generosity that no one eating it feels like they're being corrected. "Guests often arrive with no intention of changing how they eat and leave having discovered they actually enjoy and feel better with more vegetables, less heaviness." Wellness follows the same logic — present, available, and entirely without pressure. Massages, yoga, and energy treatments are on offer for those who want them. For those who don't, the garden, the pool, the reading corners, and the quiet of the valley are more than enough.

Over time, Julien and Céline have been able to bring the retreat side back to the centre. Each winter, when the hotel closes, they run four-to-five-day energetic retreats - immersive, led by themselves, built around the kind of inner work that requires several days in a held space to become possible. "The exchanges that happen during those days are, in their words, what nourishes them most." It's the purest version of what they set out to build. And even when the hotel runs in its more everyday mode, that same intention is present in every meal, every space, every conversation - felt rather than explained. That, as they would say, is what coherence actually looks like.